Sarah17 Pine Ridge just matched — 1.6 private acres, detached garage and still inside your budget. The yard also looks like a strong fit for the workshop space you wanted.
The free real estate CRM
Keep every client organized, watch their search automatically, and send matching homes by text the moment they hit the market.
The CRM is free.
Pay only when AI earns its keep.
Use BrokerMule as your free real estate CRM forever — with unlimited clients, buyer notes, search criteria and history. When you want smarter follow-up and AI-written listing alerts, switch those tools on.
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01 / FREE CRM
Free forever
Your real estate CRM. Free forever.
Add every buyer you work with, keep their search criteria, notes, conversations and activity together — with no client limit and no clock counting down.
$0for the CRM, forever
02 / BUYER EXPERIENCE
Buyer portal
Give every buyer a place that feels like theirs.
Clients can browse matches, save homes, leave feedback and request a tour from a clean mobile portal — while every signal flows back into your CRM.
03 / OPTIONAL AI
Optional AI
Then let AI do the chasing.
The CRM can stay free forever. Pay only when you want BrokerMule to write buyer-specific listing alerts and automate the follow-up you would otherwise have to do yourself.
Sarah
Mike14 Oak Ridge has the first-floor primary you wanted, plus a renovated kitchen and an easy layout that looks like a strong long-term fit.
JessThis one just listed at $484k — $16k under your max, only 8 minutes from downtown, and it has the fenced yard you wanted.
04 / EMAIL
Email marketing
Email your whole contact list in minutes.
Send a market update, a holiday note or a quick check-in to past clients — so you stay top of mind the next time they need an agent. Pick your recipients, and BrokerMule handles the rest.
New match
17 Pine Ridge
94%Fit score
Smart listing alertsThe right house.
The right house.
The right buyer.
The right message.
BrokerMule matches new listings to what each buyer actually cares about, then writes the message for you.
Why it matches
It highlights what Sarah will care about first
“Acreage, a detached garage, room for a workshop, and still comfortably inside budget.”
Ready to send
A buyer text that actually feels personal
Sarah
acreage + garage
17 Pine Ridge just hit the market, 1.6 acres, a detached garage, and it's still inside your budget. Thought this one was worth a look.
Sent to Sarah
Simple by design
From new lead to useful follow-up in four steps.
Set it once, then let BrokerMule keep the conversation moving while you focus on showings and closings.
1
Add your buyer
Add them yourself or send your personal onboarding link and let them enter their own details.
2
Set their search
Budget, location, radius, beds, baths, property type and the preferences that matter.
3
Let AI follow up
BrokerMule watches for fresh matches and writes a personalized SMS around the best homes.
4
Step in at the right time
See saves, replies, comments and tour requests and take over when your buyer is engaged.
Your real estate CRM
Know exactly who needs your attention — and why.
Every buyer has one complete record. See their search, notes, text history, saved homes, comments, replies and tour requests without digging through texts, spreadsheets or another CRM.
✓
Unlimited client profilesYour entire database can live here on the free plan.
✓
Private notes & complete historyRemember the details that make your follow-up personal.
✓
Real buyer signalsSaved homes, feedback, replies and tour requests show up as they happen.
↗
Engagement insightsTrack portal opens, listing clicks and buyer activity so you can see who is actually paying attention.
BrokerMule · Client workspaceSearch clients…
E
Emma Reed
Dartmouth, MA · Buyer since Jul 18
Looking for a home under $700kDartmouth + 10 miles · 3+ beds · 2+ baths
$450k–$700k3+ bedsGarage1+ acre
Recent activity View all →
Requested a tour16 Prospect St · 13 hours ago
Saved a home109 Stephen St · yesterday
AI text sent3 matching homes · 8:30 AM
Private notes + Add note
After tour feedback
Loves older homes with character. Backyard matters more than an updated kitchen. Follow up Friday.
Financing
Pre-approved. Comfortable closer to $625k despite higher max.
Buyer signals
16 Prospect St$1.9M · saved + tour
TOUR109 Stephen St$539,900 · saved
SAVEDAutomation
AI SMS · Daily
Send at 8:30 AMEdit
Last text · TodaySent
Start with the CRM for free
Your client list is free. Automation scales when you do.
Add and manage unlimited clients at no cost. Your first active SMS buyer is included free; upgrade only when you want BrokerMule automatically texting more clients.
Save up to 31%
Free
A complete client CRM, not a time-limited trial.
$0/ month
1 active buyer on automated SMS
- Unlimited client profiles
- Notes, history & file uploads
- Buyer onboarding link & portal
- Saved homes & tour requests
- AI SMS automation for 1 active buyer
Starter
For agents ready to automate consistent buyer follow-up.
$19.99/ month
Up to 20 active SMS buyers
- Everything in Free
- Up to 20 automated SMS buyers
- AI-personalized listing texts
- 2 GB file storage
- Unlimited document signing requests by email
- 100 marketing emails per month
Pro
For agents with a larger active buyer pipeline.
$59.99/ month
Up to 60 active SMS buyers
- Everything in Starter
- Engagement insights for opens, clicks & portal activity
- Up to 60 automated SMS buyers
- 4 GB file storage
- Unlimited document signing requests by email
- 600 marketing emails per month
Questions, answered
Everything you need before getting started.
Both. BrokerMule is a real estate CRM where you can manage unlimited client profiles, search criteria, private notes, history and buyer activity. AI-powered SMS automation is built directly into that CRM when you want BrokerMule handling follow-up too.
Yes. You can add unlimited client profiles and use the CRM for free. Your first active SMS client is included at no cost. You only need a paid plan when you want automated texts running for additional buyers.
BrokerMule looks at the individual buyer's search and the homes that matched it, then writes a fresh message that highlights relevant properties and details. The goal is for each message to feel specific to that buyer instead of like a mass listing alert.
Yes. You control the automation for each client. Choose the delivery time, run the search daily, move a client to a weekly schedule, pause messages or turn them back on whenever you want.
BrokerMule can skip the scheduled listing alert rather than force a pointless message when there aren't qualifying new matches.
Buyers can browse their matching listings, view property details, save homes, leave feedback and request a tour from their personal mobile-friendly portal.
Add them directly from your CRM or send your personal invite link. The buyer can enter their own contact information and search criteria, saving you the back-and-forth.
SAVE bookmarks the property for that buyer. TOUR signals that they want to see the home, and that activity is available in BrokerMule so you can follow up at the right moment.
You can do both. Alongside automated SMS, paid plans include monthly marketing emails you can send to your client list — reconnecting with past clients, asking for referrals, sharing a market update or simply sending a holiday note. Starter includes 100 marketing emails a month and Pro includes 600.
Absolutely. BrokerMule can still be your free real estate CRM for storing clients, notes, search criteria and history even when SMS automation is turned off.
