What your buyers get: listing texts, a home portal and chat with you
Add a buyer once. BrokerMule texts them the best new listing, gives them a branded portal to save homes and request tours, and emails you when they write back.
- 0apps for buyers to download
- 1text a day, only when a home matches
- Hourlyemail to you when buyers send messages
A daily text with the one home worth seeing
BrokerMule checks new listings in your buyer’s ZIP codes and budget, picks the standout and writes a short text from you.
- Written from the real listing, never a template
- Signed with your name and brokerage
- No new match? No text that day
What makes a good listing text
Jane, 142 Maple St just hit your search2, with a fully fenced backyard, an updated kitchen and hardwood floors throughout3. It’s a short walk to the harbor. 2 more in your link.4 brkrml.com/K7Q1 -Sarah, Coastal Realty Group5
- Their nameIt reads like a text from you, not an alert.
- One homeThe best new match, not a list of ten.
- Real detailsPulled from the listing, so it’s worth opening.
- The rest waitOther matches are in their portal.
- From youOne short link, signed with your name.
One tap opens their own home portal
No app and no password. The link opens a page with your face on it and today’s featured home pinned at the top.
- Your photo, brokerage and Call, Text and Email buttons
- Swipeable photos, live status and price cuts
- Save, request a tour or send feedback in one tap
They message you about the exact home
Tour requests and feedback land in a chat that feels like iMessage, with the home attached, so you never have to ask “which one?”
- Tour requests come with an Add to calendar button
- Feedback helps the AI pick better homes next time
- Your replies show up on their phone in seconds
You get an email when a buyer writes
Once an hour, BrokerMule emails you any new messages, with tour requests at the top and a button to reply.
- Quiet from 3 to 7 AM, then one email catches you up
- Messages you already read in the app are skipped
- Turn it off anytime in Settings → Notifications
Answer everyone from one screen
Every chat, tour request, feedback note and signup lands in Notifications. Reply right there, or jump to the client.
- Unread count and the latest messages up top
- Reply inline without opening the client
- Signups from your invite link show up here too
Give every buyer this experience
Add a buyer, turn on texts, and their first match goes out on its own. Setup takes about ten minutes.
Unlimited clients on the free plan · No credit card requiredFrequently asked questions
Do my buyers need to download an app?
No. Every text links to their personal portal, which opens in the phone’s browser. There’s no app and no password.
How often will my buyers get a text?
At most once a day, and only on days when a new listing matches their ZIP codes (up to 3) and budget. If nothing new matches, no text goes out.
Who writes the texts?
BrokerMule’s AI writes each one from the actual listing, picks a couple of details that matter, and signs it with your name and brokerage.
How will I know when a buyer messages me?
You get an email within the hour (with tour requests first), and every message shows up in Notifications and on the client’s page, where you can reply.
Can buyers stop the texts?
Yes. Every text ends with “Reply STOP to opt out,” and BrokerMule stops texting them right away.