How AI listing texts work: schedules, replies, opt-outs and results

Automated listing texts are the heart of BrokerMule. Instead of a generic MLS alert with ten links, each active buyer gets one short, personal text about the home that best fits what they told you, plus a link to their portal with the other new matches. This guide explains exactly how it works.

When texts go out

Each active client has two settings, chosen when you add them and editable on their client page:

• Text delivery time – the hour the text arrives, in Eastern Time.
• Text frequency – Every weekday (Mon–Fri) or Once a week (Mondays).

No texts go out on weekends, and clients only get texts while their status is Active.

What happens each time

1. BrokerMule runs their search. It looks for homes for sale that match the client's ZIP code and radius, price range, minimum beds and baths, and property type.
2. It removes anything they've already seen. Every home ever sent to a client is remembered, so they never get the same house twice.
3. If nothing new matched, no text is sent. The day shows as "No new matches today, so no text went out" in your text history. Buyers don't get filler, which keeps them trusting your texts.
4. It picks the best home. New matches are ranked against the buyer's must-haves (pool, fenced yard, garage and so on), and the best fit becomes the featured home.
5. The AI writes the text. It names the featured home and the features the buyer cares about, mentions how many more homes are waiting in their link, and keeps it to a couple of plain sentences.
6. Up to three new homes are added to their portal, with photos, price, beds, baths and details.
7. The text is sent with their portal link, your name and brokerage, and an opt-out line.

Here's what a typical text looks like:

How the AI personalizes each message

The AI isn't writing from a template. Before every text it looks at:

• the buyer's must-haves and wants from their profile, in their own words
• their recent feedback on homes in the portal ("too close to the main road")
• their recent text replies
• the last few texts it sent them, so it doesn't repeat itself

So if a buyer told you they hate busy roads, the next text won't lead with a house on one. Texts never oversell beds, baths or square footage as "features," and they skip clichés, emojis and special characters that cost more to send.

The welcome text

When a client is first activated (or signs up through your invite link), they get a one-time welcome text from you:

Reply keywords

Buyers can reply to any listing text. BrokerMule understands these words (the first word of the reply counts, and capitalization doesn't matter):

• SAVE (or SAVED, LIKE, HEART, BOOKMARK) – saves the featured home to their favorites. They get a confirmation, and it shows under Saved homes on their client page.
• TOUR (or SHOW, SHOWING, VISIT) – requests a tour of the featured home. You're notified, it appears in Homes clients want to see on your dashboard, and they're told you'll reach out.
• STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT) – opts them out of all texts.
• START (or UNSTOP, YES) – opts them back in after a STOP.
• HELP (or INFO) – sends a short help message explaining the alerts and how to stop them.

Every reply is logged under Text replies on the client's page, along with what BrokerMule did with it.

Opt-outs

When a buyer replies STOP, they're marked Opted out: their texts stop immediately and you can't reactivate them from BrokerMule. They have to reply START themselves. This protects you and your phone reputation, and it's required by carrier rules. Read more in our real estate SMS compliance guide.

Seeing results

• Dashboard → Text message history shows every text, what it included and whether it was delivered. Click one to read it and see replies.
• Dashboard → Buyer engagement shows portal visits after your texts, plus open, click and reply rates.
• Client page → Recent texts sent and History show the timeline for one buyer.

Wondering how often to text buyers in the first place? Read how often a realtor should text a buyer.