Moving From LionDesk? 6 CRM Alternatives for Real Estate Agents
Do not start a LionDesk migration by trying to replicate every old feature — start with the two or three pieces you actually depended on. If LionDesk was mainly where you organized buyers and texted them, a focused buyer CRM fits. If your business became more team- and lead-driven, move upmarket instead.
| Alternative | Best when LionDesk was your… | Starting price |
|---|---|---|
| BrokerMule | Buyer hub and texting tool | Free · $29/mo automation |
| Lone Wolf Relationships | Part of a Lone Wolf stack | Via Lone Wolf Foundation |
| Follow Up Boss | Lead-conversion engine | $69/user/mo |
| Wise Agent | Traditional real estate CRM | $49/mo · $42 annually |
| IXACT Contact | Sphere marketing database | $55/mo · $46.75 annually |
| HubSpot | General contact database | Free tier available |
Where the LionDesk workflow goes next
LionDesk became well known for combining real estate CRM with texting, email and lead follow-up. Lone Wolf acquired LionDesk in 2021 and later introduced Lone Wolf Relationships, a newer contact-management product within its Foundation platform.
If you are evaluating where your workflow should live next, do not start by trying to replicate every old feature. Start with the pieces you actually depended on. For most LionDesk users that was two or three things — usually contact organization, texting, and drip follow-up.
BrokerMule — buyer-centric texting and property follow-up
BrokerMule is the best fit on this list when LionDesk was mainly your place to organize buyers and communicate with them. The CRM is free for unlimited contacts, and paid tiers add AI-written listing alerts tied to each buyer's search — $29/month for up to 20 automated buyers, $79/month for up to 60.
The difference from LionDesk's texting is what triggers the message: instead of a drip schedule, alerts fire when a listing genuinely matches that buyer's criteria.
Skip it if: you relied on LionDesk for transaction coordination or seller pipelines.
Lone Wolf Relationships — stay in the same vendor ecosystem
Lone Wolf Relationships is positioned as a simpler client-management system inside Lone Wolf Foundation. For existing Lone Wolf users, staying in the ecosystem may reduce migration friction and preserve connections to other products you already use.
Worth a serious look before you go shopping elsewhere, purely on switching-cost grounds.
Follow Up Boss — upgrade into stronger lead operations
Follow Up Boss combines lead sources, routing, calling, texting, email, automation and reporting. Grow is currently $69 per user monthly.
A strong option if your business has become more team- and lead-conversion-oriented since you first adopted LionDesk. Expect a step up in both capability and cost.
Wise Agent — traditional real estate CRM at a moderate price
Wise Agent's CRM is $49 monthly, or $42 on annual billing with up to five team members. It is designed specifically for real estate contact and business management, and will feel familiar to agents who want a conventional CRM replacement.
IXACT Contact — relationship marketing and reminders
IXACT Contact is $55 monthly or $46.75 per month annually, emphasizing database organization, newsletters, drip campaigns and keeping in touch.
Worth considering when your LionDesk use leaned more toward sphere marketing than internet lead routing.
HubSpot — flexible free starting point
HubSpot's free CRM is a reasonable migration target if you want to separate your contact database from real-estate-specific tools and build your own process. The trade-off is configuration work.
Migration checklist
Before you cancel anything:
- Export contacts, notes, tags, activity history and any custom fields you rely on
- Screenshot your automations, drip campaigns and templates
- Save your text and email history — it is rarely exportable later
- Confirm your opt-out and suppression list comes with you
- Import 20 active contacts as a test, not the whole database
- Run one real week in the new tool before moving everything
That fifth step matters most. A clean migration is a good excuse to archive dead contacts and standardize fields instead of reproducing years of clutter in a new system.
One thing not to lose: if any contacts previously opted out of texts, that suppression must survive the import. Re-adding an opted-out number to a fresh campaign is both a relationship and a compliance problem — see our SMS compliance guide.
Frequently asked questions
What happened to LionDesk?
Lone Wolf Technologies acquired LionDesk in 2021 and later introduced Lone Wolf Relationships, a newer contact-management product within its Foundation platform. Agents evaluating where to go next should check current Lone Wolf documentation.
What is the best LionDesk alternative for texting buyers?
If texting buyers about properties was your main LionDesk use, BrokerMule is the closest fit — its alerts are triggered by listings matching each buyer's saved criteria rather than by a drip schedule, and the CRM is free for unlimited contacts.
How do I migrate my LionDesk data to a new CRM?
Export contacts, notes, tags, activity history and custom fields, and screenshot automations and templates before cancelling. Then import roughly 20 active contacts as a test and run one real week before moving the full database.
Will my text opt-outs transfer to a new CRM?
Not automatically — you need to make sure they do. Any number that previously opted out must stay suppressed after the import, because re-adding it to a new campaign creates both a relationship and a compliance problem.
Sources
Competitor pricing and features change often. These were the references used when this page was last reviewed — verify anything critical before making a purchase decision.