BrokerMule vs IXACT Contact: Which CRM Is Better for a Solo Realtor?
If most of your growth comes from past clients and referrals, IXACT Contact's keep-in-touch marketing and newsletters matter more. If your pain is keeping a group of active buyers engaged with fast-moving inventory, BrokerMule's specialization is more useful. Both are reasonable solo-agent choices — they just want you to do different things after the contact is saved.
| BrokerMule | IXACT Contact | |
|---|---|---|
| Starting price | Free | $55/mo · $46.75 annually |
| Paid tiers | $29/mo Starter · $79/mo Pro | Integrated CRM plan |
| Contacts | Unlimited, free | Included |
| E-newsletters | No | Yes |
| Drip email campaigns | Monthly marketing emails on paid tiers | Yes |
| Text marketing | AI property-match alerts | Optional paid add-on |
| Buyer search criteria | Core to the record | General CRM fields |
| Buyer portal | Yes, branded per client | Not a core feature |
Both plausible, for different reasons
IXACT Contact and BrokerMule are both plausible choices for a solo agent who wants to stay organized without buying an enterprise platform.
The difference is what they want you to do after the contact is in the database. IXACT Contact emphasizes keep-in-touch marketing, reminders and a traditional real estate CRM. BrokerMule emphasizes active-buyer search criteria, property matching and engagement.
Pricing
IXACT Contact lists its integrated CRM at $55 per month, or $46.75 per month when billed annually. The product includes CRM, email marketing, e-newsletters, mobile access and other relationship-management tools. Text marketing is available as an optional paid feature.
BrokerMule's core CRM is free for unlimited clients, notes, search criteria, history and buyer portals. Its paid tiers are tied primarily to the number of buyers receiving automated AI SMS listing alerts — $29/month for up to 20 ($19.99 billed annually), $79/month for up to 60 ($59.99 billed annually).
Note what each charges for: IXACT Contact charges for CRM and marketing breadth, BrokerMule charges for outbound automation volume.
IXACT Contact fits sphere marketing
Agents who want automated newsletters, long-term relationship marketing and a conventional real estate contact database will likely prefer IXACT Contact.
It is designed to help an agent stay top of mind across a broad sphere — past clients, referral sources, casual contacts — not only active buyers. If your next twelve months of business is most likely to come from people you already know, that is exactly the right investment. Monthly newsletters and structured keep-in-touch campaigns are hard to replicate in a buyer-focused tool.
BrokerMule fits active buyers
BrokerMule's record is built around the home search. It keeps budget, areas, beds, baths, preferences, notes and activity together, and gives the buyer a portal where saves, feedback and tour requests flow back to the agent.
The product is strongest when the question is "what should I send this buyer today?" — and weakest if the question is "how do I stay in touch with 400 past clients?"
Which should a solo agent pick?
Answer one question honestly: where did your last five closings come from?
If the answer is past clients and referrals, IXACT Contact's broader keep-in-touch marketing probably matters more than property automation. If the answer is active buyers you are working right now, BrokerMule's specialization will save you more time each week.
There is a third answer. Some agents use a general sphere-marketing tool and a separate active-buyer tool rather than forcing one CRM to do both — because sphere marketing and inventory-driven follow-up are genuinely different jobs with different cadences.
For a wider view of the solo-agent decision, see best real estate CRM for solo agents. For other traditional options at a similar price, see Wise Agent alternatives.
Frequently asked questions
How much does IXACT Contact cost?
IXACT Contact lists its integrated CRM at $55 per month, or $46.75 per month billed annually, including CRM, email marketing, e-newsletters and mobile access. Text marketing is an optional paid add-on.
Does BrokerMule do email marketing?
Paid BrokerMule plans include a monthly marketing email allowance — 100 per month on Starter and 600 on Pro — but it is not a full newsletter platform. IXACT Contact is stronger for structured e-newsletters and long-term drip campaigns.
Which is better for staying in touch with past clients?
IXACT Contact. It is built around sphere marketing, newsletters and keep-in-touch reminders across a broad database, whereas BrokerMule is designed around buyers who are actively searching.
Can I use both?
Yes, and some agents deliberately do — a sphere-marketing tool for past clients and referrals, plus a specialized tool for active buyers. The two jobs have different cadences and different content.
Sources
Competitor pricing and features change often. These were the references used when this page was last reviewed — verify anything critical before making a purchase decision.