Chime CRM Is Now Lofty: What Changed and What Real Estate Agents Should Know
Chime was not discontinued — Chime Technologies rebranded the product as Lofty in November 2023, and existing customers kept their accounts and core platform functionality. The practical consequence for research is that old "Chime CRM" reviews may still describe parts of the current product while its pricing, AI features and packaging are outdated.
| Chime (before) | Lofty (now) | |
|---|---|---|
| Product name | Chime CRM | Lofty |
| Company | Chime Technologies | Lofty |
| Existing accounts | — | Kept, per the announcement |
| Core platform | IDX + CRM + marketing | IDX + CRM + marketing + AI |
| Pricing | Quote-based | Quote-based |
| Old reviews | Widely available | Often outdated on price and AI |
The short answer
If you are searching for Chime CRM in 2026, the product you are looking for is now called Lofty. Chime Technologies officially announced the rebrand in November 2023.
The name change still creates confusion because old reviews, YouTube videos and search results continue to use "Chime."
Was Chime discontinued?
Not in the sense of the platform simply disappearing.
The company rebranded Chime as Lofty and stated at the time that existing customers would keep their accounts and core platform functionality while the branding changed. So a review of "Chime CRM" may still accurately describe parts of the current product — but pricing, AI features and packaging can be well out of date.
That is the practical risk. A three-year-old review may be right about the workflow and wrong about everything you would base a purchase decision on.
What does Lofty include now?
Lofty currently positions itself as an AI-powered real estate platform with an IDX website, CRM, email and text tools, lead scoring, marketing automation, listing tools, mobile apps and lead-generation options.
Public pricing is quote-based and depends on package, seat count and upgrades, so you will need to request a quote rather than compare a published monthly figure.
Why the old name still matters for research
Real estate agents often learn software names from peers, brokerage training or old YouTube videos. A product can rebrand faster than search behaviour changes.
That is why terms like "Chime CRM pricing" and "Chime CRM alternatives" persist years after a rebrand, and why you will find plenty of content answering questions about a product name that no longer exists.
Two habits protect you here:
- When researching, prioritize current Lofty documentation over old Chime reviews
- Check the publication date on any review before trusting its pricing or feature claims
This is not unique to Lofty. The same problem applies to kvCORE, which Inside Real Estate has moved into BoldTrail, and to LionDesk, which Lone Wolf acquired in 2021. Real estate software consolidates frequently, and search results lag behind.
What if you want a simpler alternative?
Lofty is deliberately broad. If you do not need a new IDX website, lead generation or an all-in-one marketing platform, compare smaller tools around the actual workflow you need rather than replacing one platform with another.
For example, BrokerMule focuses on buyer CRM, personal portals and automated property-alert texting rather than trying to run the entire real estate business. Its CRM is free for unlimited clients, with automation at $29/month for up to 20 buyers and $79/month for up to 60.
For the full side-by-side, see BrokerMule vs Lofty. For a wider shortlist, see Lofty alternatives.
Frequently asked questions
Is Chime CRM the same as Lofty?
Yes. Chime Technologies rebranded the product as Lofty in November 2023. Existing customers kept their accounts and core platform functionality while the branding changed.
Was Chime CRM discontinued?
No. The platform was not shut down — it was renamed. Older reviews of "Chime CRM" may still describe parts of the current product, but treat their pricing, AI features and packaging as outdated.
How much does Lofty cost now?
Lofty's pricing is quote-based and varies by package, seat count and upgrades, so there is no published flat monthly figure to compare against per-seat CRMs.
Why do people still search for Chime CRM?
Agents often learn software names from peers, brokerage training or older videos, and search behaviour changes more slowly than branding. The same lag affects kvCORE, now moved into BoldTrail, and LionDesk, acquired by Lone Wolf in 2021.
Sources
Competitor pricing and features change often. These were the references used when this page was last reviewed — verify anything critical before making a purchase decision.